ICER, the Spanish brand specialising in braking systems, is the leader in the launch of new brake pad references for the aftermarket. Every year, ICER is the First To Market with brake pads for dozens of new vehicle models – many of them bestsellers. ICER therefore offers its distributors the possibility of being, for a time, the only ones in the independent aftermarket able to meet workshop demands.

When a new vehicle model hits the road, ICER’s technical and R&D+i departments, start to work on developing the brake pads, in order to be the first to offer these new references to the market.

A differentiating value that involves a complex process that the manufacturer centralizes in its plant in Navarra, Tudela. This is how they do it, step by step.

The process, step by step

In ICER’s technological centre, the R&D department determines the friction material formulation that best suits the needs of each model.

Meanwhile, the technical department designs the pad drawing and develops and approves all the components that will later go in the set: backing plates, shims, wear indicators, etc. It is worth noting that ICER is the only manufacturer that includes an anti-noise grease sachet in all its brake pads sets, to help ensure the best possible experience for the workshop, as well as for the driver, from the very first moment.

Simultaneously, the company ICER TOOLS (part of the ICER Group), designs and manufactures the moulds and tools that will be used for the production of the brake pads. It is important to highlight that ICER manages the production in-house, which allows for meticulous quality controls over every detail.

Next, the first prototypes are then manufactured, and a first batch of pads is produced to ensure that everything runs smoothly. Later, once all the rigorous quality checks are successfully passed, the new references are sent to the appropriate authority for ECE-R90 certification.

From start to finish, this is a process ‘made in Spain’, representing ICER’s commitment to its customers – who highly benefit from ICER’s differentiating solutions.

We are pleased to announce that ICER BRAKES will be exhibiting at Automechanika Istanbul, 23-26 May, 2024.

If you are planning to visit the fair, do not hesitate to contact us to arrange an appointment. 

We look forward to seeing you!

Icer Brakes has received the 'Sustainable Company 2023' award, organised by the Chamber of Commerce of Navarra.

This award recognises our commitment to sustainability and the environment, which is embedded in our company culture and our business model:

• Ecological products free of copper and heavy metals
• Sustainable packaging that reduces the environmental impact on the carbon footprint
• Photovoltaic installation for self-consumption
• Responsible manufacturing process and use of recycled materials

Innovation on sustainable products, such as ecological brake pads for electric vehicles.

We are happy to announce that ICER BRAKES will be exhibiting at AUTOMECHANIKA ISTANBUL 2023, from 8-11 June 2023, at Istanbul TUYAP.

Visit our stand at Hall 8 – B107. Our team will be happy to assist you!

We are happy to announce we will be exhibiting at MOTORTEC 2022, from 20-23 April 2022, at IFEMA Madrid.

Visit our stand at Hall 3 - C05. Our team will be happy to assist you!

Icer Brakes was present at this year's Automechanika Frankfurt, which was held between 13 and 17 September in the German city.

During these days we welcomed a large number of professionals from more than 350 different companies to our stand, and we were able to meet again in person with many of our customers, exhibit our new corporate image, and present our two new product lines:

e²: Ecologic Brake pads for Electric vehicles

The e² brake pads are the first brake pads manufactured in Europe with a galvanised steel backing plate, NRS mechanical retention system, no paint or adhesives, and a unique friction material formulation developed specifically for electric and hybrid vehicles. 

These pads are also environmentally friendly, copper-free, noise-free and of NAO formulation. They are therefore environmentally friendly and low-emission.

This new range initially consists of 13 references, covering the main electric and hybrid vehicles available on the European markets (such as Tesla Model 3, Peugeot e-208 or Volkswagen ID.3, among others), and the company plans to expand the range with new references.  

LMD: Long life brake pads for Last Mile Delivery vehicles 

Icer has also introduced a new line of brake pads designed specifically for Last Mile Delivery vehicles, called LMD, which offer a much longer duration for these types of vehicles. According to tests carried out on real vehicles, these pads increase duration by 40% to 75%. 

They are also environmentally friendly and low-emission, and their formulation is free of copper and asbestos.

In this first phase, the range contains 18 different references, for models such as Mercedes Sprinter, Volkswagen Transporter or Peugeot Expert. In the future, Icer plans to continue to increase the number of available references in this range.

We are happy to announce we will be exhibiting at AUTOMECHANIKA FRANKFURT 2022, from 13-17 September 2022, at Messe Frankfurt.

Visit our stand at Hall 3.1 – C71. Our team will be happy to assist you!

Icer Brakes has achieved ISO 45001 certification which recognises our company's efforts to implement and maintain an occupational health and safety management system. 

This achievement reflects our strong commitment to the people employed in our company, and our willingness to provide them with a safe and suitable work environment.

The ICER BRAKES stand received a large number of visitors during the first day of the Automechanika Dubai 2021. Professionals from more than 100 companies visited us, exceeding the most optimistic expectations.

Our team will continue assisting you on the 15th and 16th of December, in Hall 7 - F22.

We are happy to announce we will be exhibiting at Automechanika Dubai, from 14 – 16 December 2021, at the Dubai World Trade Centre.

Visit our stand at Hall 7 - F22. Our team will be happy to assist you!